Telling the Story of Globalization, Neoliberalism and the Call Centre Industry in New Brunswick

  • Joan McFarland St. Thomas University
Keywords: neo-liberalism, globalization, communications technology


In New Brunswick, in the early nineties, the Liberal government of Frank McKenna embraced both globalization and neoliberalism in the creation of a call centre industry. It seems a classic case of the adoption of a globalization and neoliberal strategy. However, further examination of the discourse of the period shows a very particular positioning vis-à-vis globalization and neoliberalism. It is one adopted by a ‘have-not’ province as a kind of desperate economic development strategy. Given recent attention in the literature to the various meanings and implications of globalization and neoliberalism, the New Brunswick case gives a particular vantage point from which to reflect on these debates.